The awareness surrounding health and wellbeing is blooming across the globe. Every day, individuals are deciding to take back control of their health by making big changes in their lifestyle. Whether it’s forgoing the sugary soft drinks, switching to organic produce, taking a walk every morning, or changing our perceptions on things like cannabis. Overall, it seems like the global consciousness is shifting into a more sustainable direction. And as people change so do laws and so does the market. Because at the end of the day it’s the “trends”, i.e. what the people want, that ultimately drives business. One trend in particular that is rapidly growing in popularity is aging.